As one of the NFL’s biggest sponsors, Budweiser let it be known this week that they aren’t backing down to many Americans’ demands that they pull their support from the sport that allows protests to continue. Now, they have come out with a new commercial that is leaving ever Military family in the country in complete shock.
The beer company offered a public statement that didn’t condone the National Anthem kneelers but also didn’t discredit them. They spoke of support for our military members who have and are defending our freedom but left a lot to be desired in making a real statement through assertive action.
Yahoo Finance compiled the responses of sponsors to the protest, most of which carried the disappointing theme that they considered the actions of players to be freedom of speech. The official report from Anheuser-Busch reads:
“On Monday night, a spokesperson for Anheuser-Busch InBev sent Yahoo Finance this statement, which appears to fall into the play-it-safe, neutral category along with Under Armour and Ford:
“At Anheuser-Busch, we have a long heritage of supporting the institutions and values that have made America so strong. That includes our armed forces and the national anthem as well as diversity, equality, and freedom of speech. We proudly employ over 1,100 military veterans and we work every day to create an inclusive environment for all of our employees. Because only together can we achieve our dream of bringing people together for a better world.”
While their politically correct statement seems to be playing it really safe on the issue, their commercial sends a very clear message that not everyone is going to appreciate. Perhaps Anheuser-Busch realized the fine line they were walking with who their customers are. True Americans who bleed red, white, and blue and are boycotting the NFL are the ones who drink their beer, not those who support these anti-patriotic protests.
The company’s recent commercial represents this, bringing the attention back to where it belongs — on the sacrifice of those who fight to defend our flag that entitled sports stars are kneeling before.